Werner and the Saints: A Dual-Action Approach

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“Take me out to the Saints game; take me to Werner’s Event. Give me some burgers and Cracker Jack; I don’t care if I ever get back.” And so on June 10 with the implied chorus of Werner’s adaptation to the ball-game favorite, employees celebrated their customers at the much anticipated summer event complete with a cook-out and a chance to watch a Saint Paul Saints game.

Team Werner donned its traditional white and blue pin-strip company uniforms, and awaited the “pre-game huddle” or the mingling of employees with customers. Team spirit pulsed palpably while the tantalizing odor of burgers and brats drew customers ever closer. Frisbee and bean bag toss between customers and employees strengthened the familial bond Werner strives to create. Werner hit a homerun this year serving record numbers of customers and employees the pre-game dinner of baseball staples: burgers, brats, beans, chips, cookies, and a keg of Frost’s root beer.

A comedic Saints Game, which customers watched courtesy of Werner Electric, followed dinner. The Saint Paul Saints, a member of the American Association, is not an ordinary ball team. The Saints combine “the All-American pastime” with an ever-flowing supply of comedic antics sure to keep even the most passive baseball fans on the edge of their bucket seats. In an average Saints game, the famed Sus scrofa domestica, or pig mascot, hailed as “Mudonna” entertains the crowd to hilarity with her tail-twirling antics. “Slumhog Millionaire,” a recent addition, to the Saints team has begun extensive mascot training and hopes to delight fans soon. Besides the lively sideline entertainers, the familiar organ sequence “Charge” instigates fans to cheer on players or fellow audience members who have been called to the field to compete in a variety of “competitive events.” One such event includes a fan being velcro-ed to the outfield in hopes of catching a fly ball and winning the coveted prize.

Just as the Saint Paul Saints combine glee with the game, Werner has a similar dual-action approach to customer service with the guaranteed prize of premier products complimented with value-added service.

After ending one of Werner’s most enjoyed customer appreciation events of the summer, customers and their families departed with stomachs full of tailgate goodies and sore from laughing at the Saints’ frivolity. Employees hit a homerun with this year’s event and left humming Werner’s rendition of “Take Me Out to the Ball Game.”

Team Werner hits it out of the park…again!

Article by: Emily Genco

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